Demographic variables are frequently used in market segmentation because they ________.
A) create smaller segments than other methods do
B) create more easily reached segments than other methods do
C) do not involve stereotypes
D) are easy to measure in comparison to many other methods
E) involve fewer attributes to consider than other methods do

Question

Quizplus · Accepted Answer

Demographic variables such as age, gender, income, and education are easy to measure and obtain, making them a popular and cost-effective method for market segmentation. They are also objective, unlike psychographic variables, which can be influenced by subjective interpretations.

Demographic Variables Are Frequently Used in Market Segmentation Because They