Which type of segmentation centers on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?
A) behavioral
B) psychographic
C) occasion
D) impulse
E) emergency

Question

Quizplus · Accepted Answer

Occasion segmentation centers on the timing or occasion of the consumer's purchase behavior. It focuses on when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item. This type of segmentation allows marketers to tailor their marketing efforts and promotions to specific occasions, such as holidays, events, or special occasions.

Which Type of Segmentation Centers on the Use of the Word