When a company evaluates each market segment's attractiveness and selects one or more
segments to enter,it is engaging in ________.
A) adapted marketing
B) mass marketing
C) market targeting
D) segmenting
E) differentiation

Question

Quizplus · Accepted Answer

Market targeting involves evaluating market segments to determine which ones are the most attractive, and selecting one or more of these segments to focus marketing efforts on. Adapted marketing, differentiation, and segmentation are all steps that may be taken after a target market has been selected. Mass marketing, on the other hand, involves targeting an entire market with a single marketing strategy, and does not involve selecting specific market segments to focus on.

When a Company Evaluates Each Market Segment's Attractiveness and Selects