Question 1

According to Grush (1980),those political candidates that spent ___________ in any election usually got the ___________ votes.

Accepted Answer

According to Grush (1980), those political candidates that spent the most in any election usually got the most votes.

Question 2

Persuasion ___________ as the significance and familiarity of the issue ___________.

Accepted Answer

Persuasion decreases as the significance and familiarity of the issue increase because when people are more familiar with or consider an issue to be significant, they are likely to have stronger opinions or more knowledge about it, making them less susceptible to being persuaded.

Question 3

Life cycle and generational explanations both attempt to explain

Accepted Answer

Life cycle and generational explanations both focus on how age and experience shape attitudes and behaviors, which can vary across different generations. Therefore, they attempt to explain why people have different attitudes depending on their age.

Question 4

The idea that attitudes change as people grow older is known as the ___________ explanation of age differences in attitudes.

Accepted Answer

The life cycle explanation posits that attitudes change as individuals move through different stages of life and encounter new experiences and challenges. This can result in changes in values, beliefs, and attitudes. The other options (generational, belief differentiation, psychosocial crisis) do not specifically relate to the concept of attitudes changing as people age.

Question 5

Messages are best ___________ and ___________ when they are ___________.

Accepted Answer

Written messages are often better comprehended and recalled because they allow for review and reflection.

Question 6

Persuasion messages get communicated through a ___________ of communication.

Accepted Answer

Persuasion messages are communicated through channels of communication, such as face-to-face conversations, written documents, or online platforms. The specific channel used can impact the effectiveness of the persuasion message, as different channels can have varying levels of credibility, reach, and personalization.

Question 7

A simple rule that summarizes the effects of the media's influence on attitude change is that persuasion decreases

Accepted Answer

As people become more familiar with and consider an issue more significant, they are less likely to be easily persuaded by media influence, as they have likely formed stronger, more informed opinions.

Question 8

Farquhar and Maccoby tried to reduce frequency of heart diseases among middle-aged adults in three small California cities.After one,two,and three years the high-risk people in Tracy were

Accepted Answer

The study found that the high-risk people in Tracy were just as much at risk as before, indicating that the intervention did not have the desired effect in that city.

Question 9

In comparing the actions of 180 different students before and after a "Let's clean up our garbage" poster campaign,Paloutzian found that ___________ more passers-by picked up test litter after the campaign than had done so before the campaign.

Accepted Answer

The answer of In comparing the actions of 180 different...

Question 10

Media influence often occurs through opinion leaders,who in turn influence others.This is an example of

Accepted Answer

The two-step flow of communication is a theory that proposes media messages are first received by opinion leaders who then disseminate them to others. This process highlights the importance of individuals who can shape the opinions and beliefs of others. Therefore, media influence often occurs through opinion leaders,who in turn influence others is an example of the two-step flow of communication.

Question 11

When two messages are followed back to back,followed by a time gap,a _____________ effect usually occurs.

Accepted Answer

The primacy effect occurs when the first message in a sequence has a stronger impact than the subsequent messages. In this scenario, the first message is followed immediately by a second message, but then there is a time gap before a third message is delivered. Therefore, the first message is likely to have a greater impact on the audience because of the primacy effect.

Question 12

Persuasion studies demonstrate that the major influence on important beliefs and attitudes appears to be

Accepted Answer

Research has consistently shown that our contact with people, such as our social networks and interpersonal interactions, have a greater impact on our beliefs and attitudes than media or social institutions.

Question 13

In the study of age differences in attitudes,there is very little evidence for

Accepted Answer

The answer of In the study of age differences in...

Question 14

According to research,mere repetition of a statement ___________ its fluency and believability.

Accepted Answer

According to research, mere repetition of a statement increases its fluency and believability. This is known as the "illusion of truth" effect, where people are more likely to believe something to be true simply because they have heard it before or have been exposed to it multiple times.

Question 15

For minor issues,the impact of a persuasive appeal is likely to increase with

Accepted Answer

Repetition is likely to increase the impact of a persuasive appeal for minor issues, as repeated exposure to a message can help solidify it in the audience's mind and make it more persuasive. Novelty, complexity, and emotional intensity may be more effective for more significant issues that require more attention and consideration.

Question 16

Passively received appeals are not always _____.

Accepted Answer

The answer of Passively received appeals are not always _____.
...

Question 17

Several research studies have compared the persuasive influence of mass media versus face-to-face appeals and found that people exposed to _________________ tended to experience the greatest changes in attitude and behaviour.

Accepted Answer

Several research studies have found that people exposed to personal contacts or face-to-face appeals tend to experience the greatest changes in attitude and behaviour. This is because personal contacts often involve two-way communication and a greater sense of trust and credibility, which can be lacking in mass media or other forms of one-way communication.

Question 18

In order to get students to be more aware about the spread of germs when people are sick,a school launches an awareness program with posters that say either "Wash Your Hands!" or "Coughs and Sneezes Spread Diseases!" Which poster will be more effective at changing student behaviour?

Accepted Answer

The "Coughs and Sneezes Spread Diseases" poster is more likely to be effective because it emphasizes the importance of covering coughs and sneezes which is a common way diseases are spread. It also highlights the potential consequences of not taking precautions to prevent the spread of germs. The "Wash Your Hands!" poster only addresses one aspect of preventing the spread of germs and may not be as impactful as a more comprehensive message.

Question 19

The two-step flow of communication

Accepted Answer

The answer of The two-step flow of communication
...

Question 20

Which of the following statements about the recency effect is true?

Accepted Answer

The recency effect is the tendency for people to remember the most recently presented information best. This effect is thought to occur because early arguments have faded from memory, making the most recent information more salient and accessible. Option A is incorrect because primacy effects are actually more common than recency effects. Option B is also incorrect because a delay is more likely to enhance the primacy effect. Option D is incorrect because the recency effect is more likely to occur when there is a substantial time gap between two messages.

Quiz 5: Persuasion

According to Grush (1980) ,those political candidates that spent _ in any election usually got the _ votes.

Persuasion _ as the significance and familiarity of the issue _.

Life cycle and generational explanations both attempt to explain

The idea that attitudes change as people grow older is known as the ___________ explanation of age differences in attitudes.

Messages are best _____ and _ when they are _______.

Persuasion messages get communicated through a ___________ of communication.

A simple rule that summarizes the effects of the media's influence on attitude change is that persuasion decreases

Farquhar and Maccoby tried to reduce frequency of heart diseases among middle-aged adults in three small California cities.After one,two,and three years the high-risk people in Tracy were

In comparing the actions of 180 different students before and after a "Let's clean up our garbage" poster campaign,Paloutzian found that ___________ more passers-by picked up test litter after the campaign than had done so before the campaign.

Media influence often occurs through opinion leaders,who in turn influence others.This is an example of

When two messages are followed back to back,followed by a time gap,a _____________ effect usually occurs.

Persuasion studies demonstrate that the major influence on important beliefs and attitudes appears to be

In the study of age differences in attitudes,there is very little evidence for

According to research,mere repetition of a statement ___________ its fluency and believability.

For minor issues,the impact of a persuasive appeal is likely to increase with

Passively received appeals are not always _____.

Several research studies have compared the persuasive influence of mass media versus face-to-face appeals and found that people exposed to _________________ tended to experience the greatest changes in attitude and behaviour.

In order to get students to be more aware about the spread of germs when people are sick,a school launches an awareness program with posters that say either "Wash Your Hands!" or "Coughs and Sneezes Spread Diseases!" Which poster will be more effective at changing student behaviour?

The two-step flow of communication

Which of the following statements about the recency effect is true?

Quiz 5: Persuasion

According to Grush (1980) ,those political candidates that spent ___________ in any election usually got the ___________ votes.

Persuasion ___________ as the significance and familiarity of the issue ___________.

Life cycle and generational explanations both attempt to explain

The idea that attitudes change as people grow older is known as the ___________ explanation of age differences in attitudes.

Messages are best ___________ and ___________ when they are ___________.

Persuasion messages get communicated through a ___________ of communication.

A simple rule that summarizes the effects of the media's influence on attitude change is that persuasion decreases

Farquhar and Maccoby tried to reduce frequency of heart diseases among middle-aged adults in three small California cities.After one,two,and three years the high-risk people in Tracy were

In comparing the actions of 180 different students before and after a "Let's clean up our garbage" poster campaign,Paloutzian found that ___________ more passers-by picked up test litter after the campaign than had done so before the campaign.

Media influence often occurs through opinion leaders,who in turn influence others.This is an example of

When two messages are followed back to back,followed by a time gap,a _____________ effect usually occurs.

Persuasion studies demonstrate that the major influence on important beliefs and attitudes appears to be

In the study of age differences in attitudes,there is very little evidence for

According to research,mere repetition of a statement ___________ its fluency and believability.

For minor issues,the impact of a persuasive appeal is likely to increase with

Passively received appeals are not always _____.

Several research studies have compared the persuasive influence of mass media versus face-to-face appeals and found that people exposed to _________________ tended to experience the greatest changes in attitude and behaviour.

In order to get students to be more aware about the spread of germs when people are sick,a school launches an awareness program with posters that say either "Wash Your Hands!" or "Coughs and Sneezes Spread Diseases!" Which poster will be more effective at changing student behaviour?

The two-step flow of communication

Which of the following statements about the recency effect is true?

According to Grush (1980) ,those political candidates that spent _ in any election usually got the _ votes.

Persuasion _ as the significance and familiarity of the issue _.

Messages are best _____ and _ when they are _______.