Data gathered through primary marketing research is different from data gathered through secondary marketing research in that primary data:
A) have already been gathered and published.
B) tend to be lower cost.
C) are frequently outdated.
D) are customized to meet a company's needs.
E) are available to competitors.

Question

Quizplus · Accepted Answer

Primary data is collected directly from consumers through methods such as surveys, focus groups, and interviews. This data is customized to meet the specific needs of a company and is usually more current and relevant to their specific industry or market. They are more expensive and time-consuming to gather compared to secondary data, which is data that has already been collected and published by other sources.

Data Gathered Through Primary Marketing Research Is Different from Data