Which of the following factors of consumer behavior include race, ethnicity, occupation, and income?
A) Personal factors
B) Social factors
C) Psychological or individual factors
D) Situational factors
E) Price factors

Question

Quizplus · Accepted Answer

Personal factors include individual characteristics such as age, gender, race, ethnicity, occupation, and income that can influence the consumer's behavior.

Which of the Following Factors of Consumer Behavior Include Race