Which of the following best describes leader pricing?
A) A strategy wherein certain products are chosen for their promotional value and priced low to entice customers into retail stores
B) A strategy of setting of high prices used, say, by fur retailers
C) A strategy aimed at obtaining the "cream" of the target market at a high price before dealing with other market segments
D) A strategy of offering the same products and quantities to different customers at different prices

Question

Quizplus · Accepted Answer

Leader pricing involves choosing certain products to be priced lower than usual in order to attract customers into stores. This strategy is often used to promote particular products and to encourage customers to buy additional items at regular prices while they are in the store.

Which of the Following Best Describes Leader Pricing