What is a marketing mix?
A) It is the proper blending of the basic elements of product, price, promotion, and place into an integrated marketing program.
B) It is the process of identifying and evaluating the various layers of a market.
C) It is the part of the total market toward which promotional efforts are concentrated.
D) It is a marketing process for acquiring customers that involves obtaining individual-level consumer information.

Question

Quizplus · Accepted Answer

A marketing mix is the combination of the 4Ps - Product, Price, Promotion, and Place - which form the foundation of a company's marketing strategy. The marketing mix allows companies to blend these elements in a way that effectively meets the needs and desires of their target market.

What Is a Marketing Mix