_____ is the systematic gathering, recording, and analyzing of data about the merchandising of goods and services.
A) Competitor analysis
B) Market research
C) Competitive intelligence
D) SWOT analysis

Question

Quizplus · Accepted Answer

The systematic gathering, recording, and analyzing of data about the merchandising of goods and services is known as market research. It involves collecting information about consumers, market trends, and competition to help guide decision making and identify opportunities for growth in the market. Competitor analysis and competitive intelligence focus more specifically on analyzing competitors, while SWOT analysis is a broader tool used to evaluate the strengths, weaknesses, opportunities, and threats (SWOT) of a business.

_____ Is the Systematic Gathering, Recording, and Analyzing of Data