Which of the following is true about database marketing?
A) It does not require someone with the technology know-how to keep the system up and running because it is fairly easy to use.
B) It is a quick and efficient process for acquiring customers that involves obtaining meaningful consumer information and making marketing decisions.
C) It is the act of simulating the conditions under which a product is to be marketed.
D) It refers to the act of promoting the sale of a product at the point of purchase.

Question

Quizplus · Accepted Answer

Database marketing involves gathering customer information and using it to make targeted marketing decisions. It is not necessarily an easy process and does require someone with the technology know-how to maintain the system. Simulating marketing conditions is referred to as market testing, and promoting a product at the point of purchase is referred to as point-of-sale marketing.

Which of the Following Is True About Database Marketing