How can companies reduce the cost and delays involved in entering new markets?
A) By selling items at a loss when determining international pricing
B) By redeveloping the product from scratch to better meet consumer needs in the new market
C) By avoiding the traditional U.S.-based marketing mix
D) By utilizing existing international distribution systems
E) By establishing new and unique promotions for the new market.

Question

Quizplus · Accepted Answer

D)In some industries, including consumer products and industrial equipment, delays in starting new international distribution networks can be costly, so companies with existing distribution systems often enjoy an advantage. Many companies have avoided time delays by buying existing businesses with already established distribution and marketing networks.

How Can Companies Reduce the Cost and Delays Involved in Entering