How can marketers best develop product promotion in a new,international market?
A) Centered on product usage
B) Centered on price and innovation
C) Centered on cultural values and local customs
D) Centered on using a "hard-sell" campaign
E) Centered on home country values and customs

Question

Quizplus · Accepted Answer

When entering a new international market, it is important for marketers to understand the local culture and customs in order to develop effective promotion strategies. Centering marketing efforts around cultural values and local customs will help a product to resonate with consumers and increase the chances of success. This approach shows respect for the local culture and helps to build trust with potential customers. Centering on product usage or price/innovation may not be as effective if they do not align with local preferences and consumer behavior. Using a "hard-sell" campaign may actually turn off potential customers and damage the brand's reputation. Therefore, focusing on cultural values and local customs is the best choice for developing product promotion in a new international market.

How Can Marketers Best Develop Product Promotion in a New,international