Focus groups allow researchers to observe a group of participants gathered in one place while they explore issues associated with a product.

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Focus groups are a research method that involves observing a small group of participants discussing a particular topic, such as a product or service. This is typically done in person, with participants gathered in one location, and allows researchers to observe group dynamics and gain insights into how people think and feel about the topic being discussed.

Focus Groups Allow Researchers to Observe a Group of Participants