Accessing a Web site in search of magazine articles about a product before its purchase is an example of what part of the consumer buying process?
A) Post-purchase evaluation
B) Problem solving
C) Information seeking
D) Purchasing the product
E) Recognizing a need

Question

Quizplus · Accepted Answer

C)The search is not always extensive, but before making major purchases, most people seek information from personal sources, public sources, and experiences of friends and family.

Accessing a Web Site in Search of Magazine Articles About