Due to the _____ characteristic of services, customers can affect the transaction and how others perceive the transaction.
A) Comparability
B) Intangibility
C) Heterogeneity
D) Simultaneous production and consumption
E) Perishability

Question

Quizplus · Accepted Answer

Simultaneous production and consumption means that services are produced and consumed at the same time, allowing customers to directly influence the service experience and perception.

Due to the _____ Characteristic of Services, Customers Can Affect