The process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships is called ________.
A) data warehousing
B) data mining
C) database marketing
D) participatory marketing
E) permission marketing

Question

Quizplus · Accepted Answer

Database marketing refers to the process of creating, maintaining, and utilizing customer databases and other databases for the purpose of contacting, transacting, and building customer relationships. This approach helps businesses to better target their marketing efforts, personalize their interactions with customers, and ultimately drive sales and loyalty. Data warehousing and data mining are related concepts that involve gathering and analyzing large amounts of data, but they are not specific to marketing activities. Participatory marketing and permission marketing are other marketing concepts that focus on engaging customers in the marketing process, but they are not the same as database marketing.

The Process of Building, Maintaining, and Using Customer Databases and Other