Which of the following statements demonstrates behavioral loyalty towards a brand?
A) 2Wheels has very customer-friendly return policies for its products.
B) I always buy 2Wheels products when I'm looking for bike accessories.
C) Most of my friends agree that 2Wheels is the best place for durable biking gear.
D) 2Wheels has the friendliest customer service people I've ever met.
E) I think that 2Wheels products are the highest-quality products in their price range.

Question

Quizplus · Accepted Answer

Behavioral loyalty is demonstrated through repeated purchase behavior. The statement "I always buy 2Wheels products when I'm looking for bike accessories" indicates that the person has a behavioral loyalty towards the brand as they consistently choose to purchase from 2Wheels.

Which of the Following Statements Demonstrates Behavioral Loyalty Towards a Brand