Which of the following is true for customer relationship marketing?
A) Competitors can often hack into CRM systems.
B) Building and maintaining a customer database requires a large investment.
C) It is very difficult to find and train database employees.
D) Long-term results of such systems are still unproven.
E) Focusing too much on databases separates a company from its customers.

Question

Quizplus · Accepted Answer

Building and maintaining a customer database requires a large investment, as it involves collecting, analyzing, and storing customer data, as well as implementing CRM systems and training employees to manage them effectively.

Note: A is incorrect as security measures should be in place to prevent such hacking. C and D are incorrect as finding and training employees and measuring long-term results are challenges, but not necessarily true for all companies implementing CRM. E is incorrect as the goal of CRM is to enhance the relationship between companies and customers, not to separate them.

Which of the Following Is True for Customer Relationship Marketing