A ________ is simply a set of names, addresses, and telephone numbers.
A) customer database
B) customer mailing list
C) customer-performance scorecard
D) customer profitability analysis
E) customer-value hierarchy

Question

Quizplus · Accepted Answer

A customer mailing list is a simple set of names, addresses, and telephone numbers used for communication and marketing purposes. A customer database may contain additional information about the customers, such as their purchase history and preferences. Customer-performance scorecard, customer profitability analysis, and customer-value hierarchy are all more complex tools used for analyzing customer behavior and evaluating their value to the company.

A ________ Is Simply a Set of Names, Addresses, and Telephone