Club membership programs that are open to everyone who purchases a product or service ________.
A) are more powerful long-term loyalty builders than limited-membership clubs
B) will not help a company attract customers from competitors
C) prevent those with only a fleeting interest in a company's products from joining
D) are useful for building a database of customers but are not very good as long-term loyalty builders
E) are useless unless there are fees and membership conditions

Question

Quizplus · Accepted Answer

Open membership programs are effective for gathering customer data but may not foster long-term loyalty as effectively as programs that feel more exclusive or offer more significant benefits for continued or increased engagement.

Club Membership Programs That Are Open to Everyone Who Purchases