________ is the first step in creating effective advertising messages-deciding what general message will be communicated to consumers.
Eliminating advertising clutter
Message strategy
Media opportunity
Rewarding consumers
Selecting the medium
Correct Answer:
Verified
Q43: An amateur video showing the result of
Q44: Developing an effective message strategy begins with
Q45: The goal of advertising as entertainment is
Q46: To succeed, an advertisement must _.
have a
Q47: The most logical budget-setting method is the
Q49: After creating message strategy statements, the advertiser
Q50: The Geico gecko and Tony the Tiger
Q51: Today, which of the following is often
Q52: A term that has come to represent
Q53: Product placement in television programs and movies
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