Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals.
consumer trends
competitors' weaknesses
competitors' strengths
customer benefits
consumer emotions
Correct Answer:
Verified
Q39: After determining its advertising objectives, the company's
Q40: Advertising _ can be classified by primary
Q41: _ tend to be plain, straightforward outlines
Q42: _ is a measure of the percentage
Q43: An amateur video showing the result of
Q45: The goal of advertising as entertainment is
Q46: To succeed, an advertisement must _.
have a
Q47: The most logical budget-setting method is the
Q48: _ is the first step in creating
Q49: After creating message strategy statements, the advertiser
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents