The Geico gecko and Tony the Tiger are examples of ________ used in successful advertising campaigns.
slice of life appeals
creative endorsements
testimonials
celebrity spokespeople
personality symbols
Correct Answer:
Verified
Q45: The goal of advertising as entertainment is
Q46: To succeed, an advertisement must _.
have a
Q47: The most logical budget-setting method is the
Q48: _ is the first step in creating
Q49: After creating message strategy statements, the advertiser
Q51: Today, which of the following is often
Q52: A term that has come to represent
Q53: Product placement in television programs and movies
Q54: Which of the following are the three
Q55: What is the first element that a
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