There are four steps in the process known as the market attractiveness–competitive position matrix.
Choose criteria to measure market attractiveness and competitive position.
Weight market attractiveness and competitive position factors to reflect their relative importance.
Assess the current position of each potential target market on each factor.
Project the future position of each market based on expected environmental, customer and competitive trends.
Evaluate implications of possible future changes for business strategies and resources requirements.

Question

There are four steps in the process known as the market attractiveness–competitive position matrix. 
Choose criteria to measure market attractiveness and competitive position.
Weight market attractiveness and competitive position factors to reflect their relative importance.
Assess the current position of each potential target market on each factor.
Project the future position of each market based on expected environmental, customer and competitive trends.
Evaluate implications of possible future changes for business strategies and resources requirements.

Quizplus · Accepted Answer

There are five steps in the process to evaluate and select attractive market segments and to determine a firm's strategic competitive position within that segment:

There Are Four Steps in the Process Known as the Market