Whereas geodemographic descriptors identify consumer target market segments based on who they are,what they do and where they are; behavioural descriptors identify consumer target market segments based on how consumers behave.

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Quizplus · Accepted Answer

Behavioural descriptors can take many forms, including those based on consumer needs; on more general behavioural patterns, including lifestyle or social class; and, in organisational markets, on the structure of firms' purchasing activities and the types of buying situations they encounter.

Whereas Geodemographic Descriptors Identify Consumer Target Market Segments Based on Who