________ is the process of thinking strategically about the big picture and where the firm and its products fit within it.
A)The marketing mix
B)Total Quality Management
C)Marketing planning
D)Customer relationship management
E)Value proposition creation

Question

Quizplus · Accepted Answer

Marketing planning involves analyzing the market, identifying opportunities and threats, setting objectives and developing a strategy to achieve them. This requires strategic thinking about the big picture and where the firm and its products fit within it. The marketing mix, total quality management, customer relationship management and value proposition creation are all important elements of marketing, but they do not necessarily involve the same level of strategic thinking as marketing planning.

________ Is the Process of Thinking Strategically About the Big