A ________ is defined as a market segment on which an organization focuses its marketing plan and toward which it directs its marketing efforts.
A) social network
B) market convergence
C) subculture
D) value chain
E) target market

Question

Quizplus · Accepted Answer

A target market is the specific group of consumers that a company focuses its marketing efforts on, based on various factors such as demographics, psychographics, and behavior. This helps the company tailor its marketing mix to meet the needs and preferences of the target market, ultimately leading to more effective and efficient marketing efforts.

A ________ Is Defined as a Market Segment on Which