When a firm analyzes the marketing environment, it is least likely to look at which of the following?
A) the firm's current strengths
B) the firm's current weaknesses
C) the actions of competitors
D) the state of the economy
E) the cost of developing a new product

Question

Quizplus · Accepted Answer

Analyzing the marketing environment typically involves looking at external factors that can affect the firm's operations and the selling of its products or services. While analyzing costs is important, it is not considered part of the broader marketing environment, which may focus more on economic, social, cultural, technological, and other factors that can impact a firm's success in the marketplace. Options A, B, C, and D are all more directly related to this type of analysis.

When a Firm Analyzes the Marketing Environment, It Is Least