A ________ is a series of activities involved in designing, producing, marketing, delivering, and supporting any product.
A) value proposition
B) production orientation
C) value chain
D) marketing concept
E) market position

Question

Quizplus · Accepted Answer

A value chain is a series of activities involved in designing, producing, marketing, delivering, and supporting any product. A value proposition is a statement that explains how a product will solve a customer's problem or meet their needs. Production orientation refers to a mindset that focuses on maximizing production efficiency rather than meeting customer needs. The marketing concept is a philosophy that focuses on identifying and meeting customer needs. Market position refers to a brand's position in the market relative to competitors.

A ________ Is a Series of Activities Involved in Designing