In addition to marketing activities, the ________ includes business functions such as human resource management and technology development.
A) value chain
B) marketing mix
C) utility function
D) customer relationship management process
E) market position

Question

Quizplus · Accepted Answer

The value chain is a framework that illustrates the different business functions that contribute to creating value for the customer. These functions include not only marketing activities, but also support activities such as human resource management and technology development. Therefore, the best choice is A.

In Addition to Marketing Activities, the ________ Includes Business Functions