The ________ consists of the tools an organization uses to create a desired response among a set of predefined consumers.
A)distinctive competency
B)market position
C)value proposition
D)differential benefit
E)marketing mix

Question

Quizplus · Accepted Answer

The marketing mix is a set of tools that an organization uses to create a desired response among a set of predefined consumers. The marketing mix includes the four Ps: product, price, promotion, and place, and helps organizations to effectively promote and sell their products or services.

The ________ Consists of the Tools an Organization Uses to Create