A product's position is based on important attributes as perceived by ________.
A)suppliers
B)competitors
C)market conditions
D)target consumers
E)resellers

Question

Quizplus · Accepted Answer

A product's position is based on important attributes as perceived by the target consumers. It is important to understand how the target audience views the product in terms of its features and benefits in order to position it effectively in the market. The perceptions of suppliers, competitors, market conditions, and resellers are also important, but they are not the primary factor in determining a product's position.

A Product's Position Is Based on Important Attributes as Perceived