Which of the following best explains why a company would adopt an undifferentiated targeting strategy when there is so much evidence of the benefits of a differentiated strategy?
A)to more efficiently focus on its CRM strategy
B)to remove the need for disintermediation
C)to move a product to the next stage of its product life cycle
D)to take advantage of economies of scale
E)to reach the underserved "bottom-of-pyramid" consumers

Question

Quizplus · Accepted Answer

A company may adopt an undifferentiated targeting strategy to take advantage of economies of scale, which means producing a large volume of a standard product to reduce the cost per unit. This can lead to lower prices for customers and higher profits for the company.

Which of the Following Best Explains Why a Company Would