Which of the following is typically true during the decline stage of the product life cycle?
A)Advertising expenses increase.
B)Sales promotion efforts are increased.
C)Public relations efforts are the promotional focus.
D)Personal selling costs are increased.
E)Spending on all elements of the promotion mix is reduced.

Question

Quizplus · Accepted Answer

During the decline stage, sales typically decrease and the product becomes less profitable. As a result, companies tend to reduce or eliminate spending on promotion and advertising in order to cut costs. Therefore, the correct option is E.

Which of the Following Is Typically True During the Decline