In the maturity phase of the product life cycle,the primary promotional objective is to ________.
A)create product awareness
B)encourage product trial
C)build product credibility
D)inform the public of product benefits
E)persuade consumers to switch brands

Question

Quizplus · Accepted Answer

In the maturity phase, the market is saturated, and the focus is on differentiating the product from competitors, often by persuading consumers to switch brands.

In the Maturity Phase of the Product Life Cycle,the Primary