Which of the following types of communication programs is typically the most difficult to evaluate?
A)public relations
B)online advertising
C)personal sales
D)sales promotion
E)advertising

Question

Quizplus · Accepted Answer

Public relations programs are often difficult to evaluate because they do not have clear and measurable objectives like other communication programs. Success may be measured by media coverage or audience engagement, but it can be difficult to determine the impact on sales or brand loyalty.

Which of the Following Types of Communication Programs Is Typically