Which of the following is typically true during the introduction stage of the product life cycle?
A)Personal selling is the primary promotional tool in the consumer market.
B)The pull strategy is implemented more frequently than the push strategy.
C)Publicity is not effective.
D)Sales promotion may be used to encourage trial.
E)Sales promotion is more successful than advertising.

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, sales promotion may be used to encourage trial because consumers are not yet familiar with the new product, and promotional incentives can help to increase awareness and build interest. Personal selling, advertising, and publicity may also be used to create awareness and communicate the product's benefits, but they may be less effective than sales promotion in generating immediate sales. The pull and push strategies may also be used depending on the marketing objectives and target market.

Which of the Following Is Typically True During the Introduction