Susan Lee's company advertises widely.Ms.Lee uses business reply cards attached to her company's magazine ads to build her company's database.In which of the following ways would Ms.Lee most likely use the database?
A)to deepen customer loyalty
B)to reactivate customer purchases
C)to avoid serious customer mistakes
D)to determine if up-selling is appropriate
E)to identify prospects

Question

Quizplus · Accepted Answer

Ms. Lee is using the business reply cards to build her company's database. Therefore, it is most likely that she will use the database to identify prospects, as it will contain information about individuals who have shown interest in her company's products or services.

Susan Lee's Company Advertises Widely