Two advantages of ________ are that they can facilitate new product acceptance,as well as provide positive feedback to the parent brand and company.
A)product licensing
B)brand extensions
C)brand architecture
D)brand audits
E)brand dilutions

Question

Quizplus · Accepted Answer

Brand extensions refer to introducing a new product under an existing brand name. This can help in the acceptance of the new product as consumers already have a positive association with the parent brand. Additionally, a successful brand extension can provide positive feedback to the parent brand and company as it can increase brand awareness and loyalty.

Two Advantages of ________ Are That They Can Facilitate New