A ________ is a specialized community of consumers and employees whose identification and activities focus around the brand.
A)brand community
B)brand channel
C)brand association
D)brand personality
E)brand cluster

Question

Quizplus · Accepted Answer

A brand community is a group of consumers or employees who identify closely with and engage in activities related to a particular brand. They share a common interest in the brand and often communicate and interact with each other about their experiences with the brand. This community can be valuable to the brand in terms of creating brand loyalty and advocacy.

A ________ Is a Specialized Community of Consumers and Employees