Mark feels that Shell delivers on its promises to supply the best petrol possible to the public.His experiences with Shell have always been good resulting in positive brand contact.Mark is most likely experiencing ________.
A)brand alliance
B)brand essence
C)brand harmonization
D)brand parity
E)brand bonding

Question

Quizplus · Accepted Answer

Mark is experiencing brand bonding because he has a positive emotional connection with the Shell brand, based on their consistent delivery of high-quality petrol, resulting in positive brand contact. This bond reflects a strong and positive relationship between the customer and the brand.

Mark Feels That Shell Delivers on Its Promises to Supply