The hallmark of an optimal brand portfolio is ________.
A)the ability of each brand in it to maximize equity in combination with all the other brands in it
B)the ability of each brand to maximize its individual equity in isolation
C)maximum brand overlap
D)the eventual reduction of brand differentiation to create a unified brand appearance
E)maximum internal competition within the firm

Question

Quizplus · Accepted Answer

The hallmark of an optimal brand portfolio is the ability of each brand in it to maximize equity in combination with all the other brands in it. This means that each brand should contribute to the overall strength and value of the portfolio, rather than competing with each other or diluting the overall brand image. A strong brand portfolio should also be able to target different customer segments and capture different market opportunities, while maintaining consistency and coherence in its overall brand strategy.

The Hallmark of an Optimal Brand Portfolio Is ________