Starbucks introduced ice creams in the same flavors as the Frappucinos it sold in its coffee shops.This is an example of ________.
A)brand dilution
B)cobranding
C)brand variants
D)category extension
E)brand harmonization

Question

Quizplus · Accepted Answer

Category extension occurs when a company introduces products in a new category but under the same brand name. In this case, Starbucks introduced ice creams (a new category) in the same flavors as its Frappucinos (an existing category) under its brand name.

Starbucks Introduced Ice Creams in the Same Flavors as the Frappucinos