The prime purpose of a channel is to effectively deliver the customer value proposition.

Question

Quizplus · Accepted Answer

The channel is a means through which a company delivers its products or services to its customers. The ultimate goal of the channel is to deliver the customer value proposition effectively. This ensures that the customer receives the intended benefits of the product or service, leading to customer satisfaction and repeat sales. Therefore, the statement is true.

The Prime Purpose of a Channel Is to Effectively Deliver