The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.
A)development
B)stage-gate
C)idea generation
D)business analysis
E)screening and evaluation

Question

Quizplus · Accepted Answer

The stage in the new-product process that evaluates new-product ideas to eliminate those that warrant no further effort is referred to as screening and evaluation. Option A is incorrect as development comes after the screening and evaluation process. Option B refers to the method of managing the development process and not necessarily evaluating ideas. Option C refers to the stage of generating new product ideas. Option D is incorrect as business analysis comes after the screening and evaluation process.

The Stage of the New-Product Process That Internally and Externally