Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called __________.
A)brainstorming
B)groupthink
C)outsourcing
D)crowdsourcing
E)NIH syndrome

Question

Quizplus · Accepted Answer

Crowdsourcing involves obtaining ideas, insights, or solutions to problems by soliciting contributions from a large group of people, typically online. This approach allows businesses to tap into the collective intelligence of the crowd to generate innovative ideas and solve complex problems. From these insights, businesses can develop marketing actions to better target their audience and improve their brand image. Brainstorming and groupthink both involve generating ideas from a small group of people, while outsourcing refers to hiring external resources to perform tasks or functions. NIH syndrome (not invented here) is a term used to describe a reluctance to adopt ideas or solutions from outside sources.

Generating Insights Leading to Marketing Actions Based on Massive Numbers