Open innovation may enhance the __________ stage of the new-product process.
A)open innovation
B)screening and evaluation
C)product development
D)new-product strategy development
E)idea generation

Question

Quizplus · Accepted Answer

Open innovation is particularly beneficial during the idea generation stage, as it involves sourcing ideas from external sources, which can lead to a wider range of innovative concepts.

Open Innovation May Enhance the __________ Stage of the New-Product