According to Figure 19-5 above,"C" is the performance measure described by the accompanying quote "I will pay $5.00 for every purchase that originates from an ad on your site" under the Cost to Advertisers heading.
A)cost per click
B)click through rate
C)cost per action
D)conversion rate
E)cost per thousand

Question

Quizplus · Accepted Answer

The performance measure described in the quote is "I will pay $5.00 for every purchase that originates from an ad on your site", which refers to a specific action taken by a user, i.e. making a purchase. Therefore, this falls under the category of "cost per action" (CPA) where the advertiser pays for a specific action to be taken by the user.

According to Figure 19-5 Above,"C" Is the Performance Measure Described