According to Figure 19-5 above,"B" is the performance measure described by the accompanying quote "I will pay $1.00 for every visitor who clicks on this ad and goes from your website to mine" under the Cost to Advertisers heading.
A)cost per click
B)click through rate
C)cost per action
D)conversion rate
E)cost per thousand

Question

Quizplus · Accepted Answer

The quote describes a payment model where the advertiser pays for each click on the ad, which is known as "cost per click" (CPC).

According to Figure 19-5 Above,"B" Is the Performance Measure Described