All of the following are roles that brand managers assume when using social media to produce sales and profits for their offerings or brands EXCEPT:
A)defines the characteristics of the one or more market segments she wants to reach.
B)buys placement for an ad on a specific section on a social networking site.
C)composes title and copy for the social network ad.
D)decides on the images (photos and videos)used to promote the brand.
E)specifies the web address(es)to which its ad should link based on the brand's social media marketing goals.

Question

Quizplus · Accepted Answer

Buying placement for an ad on a specific section of a social networking site is not a role typically assumed by brand managers when using social media to produce sales and profits for their offerings or brands. The other options listed (A, C, D, E) are all typical roles for brand managers in social media marketing.

All of the Following Are Roles That Brand Managers Assume